This 1932 election poster, Mutter Berufstaetige Frauen (“Mothers - Working Women”), depicts three women -- a white collar worker, a blue collar worker, and a mother holding a baby. It uses a “bandwagon” approach, in which German mothers and working women in the poster appeal to the counterparts by stating, “We are voting National Socialists [Nazi].” In 1932, Germany was a democracy where citizens had access to diverse sources of information and the Nazis actively competed with other political parties for support and votes. [Source: Bundesarchiv Koblenz]
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