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  • Plays On Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. Hitler argued that the successful propagandist had to understand how to psychologically tailor messages to the public's emotions in order to win people over.

    Attacks Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas. Nazi propagandists contributed to the implementation of the regime’s policies by publicly identifying groups for exclusion, justifying their outsider status, and inciting hatred or cultivating indifference.

    Advertises a Cause

    Adolf Hitler likened propaganda to political advertising: it had to distinguish the party, cause, or individual from their competitors. The Nazis branded themselves and their leader as young, patriotic, political outsiders who alone were capable of reforming Germany. They painted other political parties as special interest groups while portraying the Nazi Party as an inclusive movement representing all non-Jewish Germans, regardless of class, religion, or region.

    Targets Desired Audiences

    Effective propaganda often times conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct segments—and even sub-segments—of the population. Propagandists create messages that appeal directly to the needs, hopes, and fears of the targeted groups. The Nazi Party promoted itself as an inclusive political movement that represented all non-Jewish Germans, regardless of class, gender, religion, or region.

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BACKGROUND INFORMATION:

This board game is called "Juden Raus!" ("Jews Out!"). It was produced and sold in 1938 by a private company in Nazi Germany. The game was marketed to children, much like Chutes and Ladders or Candy Land would be today. Printed on the face of the board are the words: “Jews Out! Show skill in the dice game, so that you collect many Jews! If you succeed in chasing out 6 Jews, you will be the victor without question! Off to Palestine!” [Source: AJC Center for Jewish Research, New York]

THIS IS AN EXAMPLE OF:

Targets desired audiences

THIS IS PROPAGANDA BECAUSE:

Board games for children served as one way to spread racial and political propaganda to German youth. The objective of this antisemitic game is to force Germany’s Jews to leave the country. The game shaped public opinion and behavior by reinforcing the message that Jews had no place in Germany.

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